I negotiate power and identity for a world in flux — helping challengers develop threats and champions defend their thrones.
What I Do
An effective brand requires much more than a pretty logo. Questions of purpose and positioning are paramount. My strategic framework, made up of nine core elements, sets a firm foundation for future marketing efforts.
I take a holistic approach to brand building — focused on partnerships and organic marketing tactics. I avoid retainers and prefer to focus on engagements with specific goals and fixed timelines.
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